When You Are Your Product

I became obsessed with the future of work a few years ago, when I was an Associate at Techstars.

As the youngest associate, I was often asked to be a company’s intern, which turned into a conversation discussing if I knew interns. I quickly became the sherpa between the tech startup scene and my experience-hungry friends. Then, when I ran out of friends, I scaled through NYU clubs and became the product between NYU and the tech startup community. I wanted to build product, but I also wanted to move fast - so I became the product I needed.

Now, my job is to evangelize and hire for Betaworks products. I’m essentially employed to become the machine I’ve wanted to build for three years, but on a much bigger scale. And once again, I’ve become the product I’ve wanted to build.

I create perfect pipelines of every cold email, referral, and potential hire in Streak, which I then share with whoever I want. I use latent, API filled internal databases to collect up-to-date information on every person and project I come across. And I create perfect shareable marketing materials (in my case job descriptions and specs) so that the buzz can grow around each role beyond my human voice. But there’s so much more to do, and I’m still not a real-time Linkedin.

I’m becoming more automated in my process every day (which is in some ways the leanest form of MVP and in others the messiest). But I’m never going to be able to feel when every talented person is ready to do something that bigger, or to match that person to their perfect process.

But having performed around a thousand experiments that show what’s a real human behavior versus a hypothetical one, I no longer question whether or not the problem’s real. It is, and its buildable, and it’s coming - and I know the whole competitive landscape, because I try every single one.

Fuck serendipity, and fuck connections, and fuck job boards. I’m going to crack this thing. But for now, back to work - and email me if you’re interested in betaworks.

Feel free to comment here.


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